It's way more than just introduction.

A $1 card with ordinary design that gets tossed away is more expensive that a $5 card that is impressive enough to have people keep it and recall the brand.

  • 1/ AESTHETIC

    First impression matters. The visual vibe predominantly defines the brand positioning. Besides a decent graphic design, finishings (e.g. hollow / foil stamp), also play a crucial part.

  • 2/ SPECIALTY PAPER

    As a term for well-branded paper series such as Antalis Conqueror & Keaykolour, Neenah Oxfords, Fedrigoni Savile Row, etc., these premium papers come in different options, respectively perfect for different uses (printing, pacakaging, etc.). Ask our paper specialists for learn more.

  • 3/ SUSTAINABLE

    FSC paper source is the most common form of showcasing the brand's committment in environmental preservation, setting themselves a positive image.

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ABOUT FSC®

The Forest Stewardship Council (FSC) is an international, non-governmental organisation dedicated to promoting responsible management of the world’s forests. When a paper is labelled FSC, it means:

1. Trees are harvested responsibly so there is no net loss of forest over time.

2. All workers are provided with proper training, adequate safety protocols, and fair wages.

3. Plant and animal species are protected.

4. Local communities living in and around forest areas are consulted, and their legal and cultural rights to land and forest resources are respected.

ABOUT FSC

KEY ELEMENTS

  • 1/ GSM

    Gram/ sq. meter is an unified classification of paper. In short, the higher the GSM, the heavier the paper. For a more luxury vibe, double or triple layering is often adopted as well.

  • 2/ VISUALS

    While font and layout are crucial, base colour is paramount as it is the first element that catches reader's eye. Specifying a Pantone code will secure an accurate printing of the desired colour.

  • 3/ FINISHINGS

    Different touch-ups give different vibes. Common techniques include foil stamp, emboss/ deboss, die-cut, hollow, metalic ink, matt varnish, etc.

RELATED SERVICES

  • 1/ PRINTING

    Whether it is a gloosy laser-printed magazine or a matte varnished postcard, our printing house has the suitable paper series for you.

  • 2/ PAPER ITEMS

    Room Key Holder / Notepad / Paper Hanger － anything that is made of or partially made with paper, we are your go-to point.

  • 3/ GRAPHIC DESIGN

    From advertisements of different genres, to full menu designs, our visual team embraces a business mindset that applies studies from consumer behaviour and cognitive psychology.